7 Clean Beauty Brands Worth Trying Out

Last Updated on February 17, 2024

Beauty trends come and go. But one particular trend is here to stay-Clean Beauty! Over the last few years, clean beauty brands have taken over the Indian as well as global markets by offering products with ingredients that have good safety ratings.

Endorsed by celebrities like Gwyneth Paltrow, Emma Watson, Jessica Alba and many more, the rise of clean beauty brands has been phenomenal. In India itself, the post-pandemic surge in natural self-care rituals saw the birth of several new startups while existing brands witnessed a tremendous rise in their sales.

As more and more brands are being mindful of the environmental impact and creating sustainable alternatives that are good for our skin and the planet, we, the customers have been spoilt for choice.

And while the term”clean beauty” is often thrown around in marketing communication, only a few beauty brands are committed to it. These brands have definitely stood out among the rest with their high-performance formulations, transparency, and ethical values.

So if you too are looking for clean beauty brands that offer products that are safe, effective, and formulated without “the nasties”, here are some amazing brands that you should shop from.

P.s All these brands are cruelty-free too!

Best Indian Clean Beauty Brands To Watch Out For.

1. Juicy Chemistry 

Without a doubt, Juicy Chemistry is the leading clean beauty brand in India thanks to its Ecocert COSMOS-certified status. They have a wide range of organic products which are made with plant oils, butters, natural extracts, and steam-distilled hydrosols.

Whether you’re looking for organic face oils, serums, cold-processed soaps, or products to nourish your baby’s delicate skin, Juicy Chemistry offers it all. They even launched Color Chemistry, a natural makeup brand with clean ingredients and sustainable packaging.

My favourite products from the brand are the Aloe Vera Gel, The BHA Clarifying serum and the Kakadu Plum Brightening Face Mask.

2. Blend It Raw Apothecary

Thanks to Blend It Raw Apothecary, sourcing raw ingredients to prepare your own skincare and haircare recipes has become much easier. They source ingredients directly from small farms across India to maintain the freshness and purity of each ingredient.

From unrefined, cold-pressed plant oils, butters, essential oils, waxes, powdered herbs and even natural clay, Blend It Raw Apothecary has everything you need to whip up a nourishing hair mask, face mask and other DIY recipes. They even share some wonderful recipes for you to try for all your skin and hair needs.

Their bestsellers hibiscus powder and kalonji oil are must try to nourish your skin and hair.

3. Raw Beauty Wellness

Looking for some high-performance products for a low-waste personal care routine? You should definitely check out Raw Beauty Wellness. Founded by Sunayana Walia, this Jalandhar-based clean beauty brand is an extension of her sustainable, slow-living, and minimalist lifestyle.

Raw Beauty inspires their customers to make mindful choices by making multi-tasking products that are gentle on the skin yet highly effective and backed by science. They offer a well-curated range of products that will fulfill all your self-care needs.

My top picks from the brand are their prebiotic gel deodorants or the Margarita Serum.

4. Vaunt Skincare

If you follow a minimalist approach toward skincare, Vaunt Skincare should definitely be on your radar. It offers daily skincare essentials for your AM-PM routine that are minimalist yet efficient.

Their products are vegan and formulated with a combination of super seed oils, botanical derivatives, and natural extracts that are gentle on your skin. Get their beginner-friendly Vitamin C water for brighter skin or the Calm Cream for a soothing, daily moisturizer.

5. Vilvah Store

Vilvah is one of the best sustainable and natural beauty brands in India today. With a wide range of products made with Ecocert-approved ingredients, the brand is a must-try for natural beauty enthusiasts.

If you are looking for a natural, clean, and sustainable beauty brand in India, Vilvah is a wonderful option to try out. If you are looking for a gentle, sulfate-free shampoo, check out their bestselling Goatmilk Shampoo.

6. Ilana

Ilana is a new-age beauty brand that believes in being 100% honest with its customers. They have a range of makeup and skincare essentials made with naturally derived ingredients that are safe for your skin.

From strobe cream, lip tints, and cream blushes to tinted lip balms and daily moisturizers, Ilana is a great choice for plant-based beauty products. Check out their bestselling “Beet Tint” which adds a subtle pop of colour to your lips and cheeks.

Also Read: Where To Buy Handmade Cold-Processed Soaps in India.

7. Daughter Earth

Daughter Earth offers a range of reef-safe, cruelty-free skincare, hair care, and makeup products that are PETA-certified. The brand combines ancient Ayurveda and advanced science to create promising products that are gentle yet potent.

The brand uses premium, eco-friendly ingredients, which they responsibly source from various habitats worldwide. Do try their makeup range which is highly pigmented and feels comfortable on the skin.

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