Demure Beauty is an Indian beauty blog that empowers you with information to enhance your self-care and beauty journey. Whether you are looking for honest product reviews, tutorials, tips, or product recommendations, we’ve got you covered.
Choosing the right products for your self-care needs can be an overwhelming decision. So the content on this beauty blog is carefully curated to help you make the right decision for your skin and hair.
I want to build a welcoming and inclusive community of beauty lovers so you can feel comfortable expressing yourself and sharing your own beauty journeys. So I would love to hear from you and welcome your feedback and suggestions.
I hope to inspire you to look and feel your best, and with your help, I look forward to providing you with the latest and greatest in beauty trends and tips.
My name is Rutu And I am a freelance beauty writer from Mumbai, India. My beauty journey started when I was a teenager. With puberty came acne, and with acne came insecurities.
And to make things complicated, the acne left behind small brown spots (PIH) on my face. That’s when I started looking for ways to get rid of those pesky pimples and spots.
But the products available locally were just not working! So I started educating myself to learn how to take care of my skin and hair correctly.
Over the decade, I have picked up a lot of useful information that helps me take care of my skin and hair. I learnt how to read product labels, pick the right formulations, avoid the not-so-good stuff, and prioritize my skin and hair health over passing fads.
Writing about all things beauty is my favorite thing to do. So I hope sharing these insights into my clean beauty journey will help others going through a similar phase.
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