Demure Beauty is an Indian beauty blog that empowers you with information to enhance your self-care and beauty journey. Whether you are looking for honest product reviews, tutorials, tips, or product recommendations, we’ve got you covered.

Choosing the right products for your self-care needs can be an overwhelming decision. So the content on this beauty blog is carefully curated to help you make the right decision for your skin and hair.

I want to build a welcoming and inclusive community of beauty lovers so you can feel comfortable expressing yourself and sharing your own beauty journeys. So I would love to hear from you and welcome your feedback and suggestions.

I hope to inspire you to look and feel your best, and with your help, I look forward to providing you with the latest and greatest in beauty trends and tips.

If you want to learn more, join my free resource library and follow me on Instagram for some exclusive content.

About Me

My name is Rutu And I am a freelance beauty writer from Mumbai, India. My beauty journey started when I was a teenager. With puberty came acne, and with acne came insecurities. 

And to make things complicated, the acne left behind small brown spots (PIH) on my face. That’s when I started looking for ways to get rid of those pesky pimples and spots.

But the products available locally were just not working! So I started educating myself to learn how to take care of my skin and hair correctly.

Over the decade, I have picked up a lot of useful information that helps me take care of my skin and hair.  I learnt how to read product labels, pick the right formulations, avoid the not-so-good stuff, and prioritize my skin and hair health over passing fads.

Writing about all things beauty is my favorite thing to do. So I hope sharing these insights into my clean beauty journey will help others going through a similar phase.

Thank you for supporting Demure Beauty blog.

Love, Rutu.