About

rutu desai demure beauty blogger india

Hey! I am Rutu Desai, A beauty enthusiast and freelance writer from Mumbai. This blog is run by me to share honest product reviews and all the tips and tricks I have learnt along my journey.

My passion for beauty started when I turned a teenager. With puberty came acne, and with acne came insecurities. Also, the acne left behind scars to further complicate the problem. That’s when I started looking for products to get rid of those pesky pimples.

I did not have access to high-end products and drugstore products were just not working. So I started resorting to makeup to cover up the flaws. I wouldn’t step out without wearing a compact powder while constantly looking out for solutions to solve my skin issues.

Over the years, I have become more comfortable with the way my skin looks. These days I usually step out barefaced on most days but love how little makeup helps me feel confident.

In 2013, I came across beauty blogs and have never looked back. The blogging community came to my rescue and I spent hours scrolling through articles after articles. I found solutions for most of my problems and learnt how to take care of my skin and hair correctly.

Since January 2018, I switched to using clean beauty products that are kind on my skin, hair and the environment. So I decided to make my own little corner in the blogging world. I wanted to share my clean beauty journey and help others going through a similar phase.

On Demure Beauty, you can find honest reviews, tried and tested tips and tricks on skincare, haircare and lots more.

Skin type- Oily and prone to hormonal breakouts

Hair type- Dry hair prone to frizz due to Mumbai’s humid climate.

If you want to get to know me more, connect with me on my social media accounts (@demurebeautyin). I am sure we will have some fun.

Love,
Rutu Desai

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