plum 10% niacinamide serumw tih rice water review
Reviews,  Skincare

Plum 10% Niacinamide Serum With Rice Water Review

Last Updated on April 2, 2024

Niacinamide serums are a must-have in my skincare routine as I have oily/acne-prone skin. After I tried out the 5% Niacinamide serum from Plum, I wanted to try the 10% Niacinamide serum With Rice Water too.

So I finally bought the mini bottle to test it out and it instantly became a part of my daily skincare routine. So keep reading this review to find out how it works and why it is worth buying.

About Plum 10% Niacinamide Serum with Rice Water:

Brand Claims:

Brightens skin, Clears blemishes, Smoothens skin texture, Improves skin tone.

MRP: 649 for 30ml

Shelf Life: 24 months


The serum is sold in a translucent glass bottle with a dropper cap. The outer cardboard box also has the product and ingredient details printed on it.

plum niacinamide serum review


Aqua, Niacinamide (10%), Oryza Sativa (Rice) Extract, Isodecyl Neopentanoate, Squalane (5%), Sorbitol, Pentylene Glycol, Hydrogenated Polyisobutene, Rice Ferment Filtrate (Sake), Butylene Glycol, Rosa Damascena (Rose) Flower Water, Caffeine (1%), Glycyrrhiza Glabra (Licorice) Root Extract, Glycerin, Acrylates Copolymer, VP/Polycarbamyl Polyglycol Ester, Hydrolyzed Sesame Protein PG-Propyl Methylsilanediol, Benzyl Alcohol, Hydroxyacetophenone, Caprylyl Glycol, Ethylhexyl Olivate, Sodium Acrylates Copolymer, Polyglyceryl-4 Olivate, Cyclodextrin, Sodium Hyaluronate, Tocopheryl Acetate, Sodium Gluconate

Key Ingredients:

  • 10% Niacinamide: Supports skin barrier, reduces blemishes and regulates sebum 
  • Japanese Rice Ferment Extract: Improves skin tone and texture
  • Licorice Extract: Brightens skin and reduces hyperpigmentation
  • 5% Squalane: Nourishes and moisturizes the skin.

Directions to Use:

On a cleansed face, take a few drops and pat the serum gently on the skin. always follow up with SPF in the daytime, and moisturizer at night.

Also Read: Summer Skincare Routine To Tackle Oily Skin

My Experience Using Plum 10% Niacinamide Serum:

I have oily skin but when I started using this serum, my skin was experiencing winter dryness.  So this serum fight right into my winter skincare routine.

Unlike most niacinamide serums on the market, this Plum serum has a milky, moisturizing formula. It gets easily absorbed into the skin and acts as a lightweight moisturizer.

plum niacinamide serum review

I used 3-4 drops of serum on my face while it was still damp and spread it evenly across the skin. And despite the winter dryness, I didn’t feel the need to use moisturizer afterwards.

Applying the Plum niacinamide serum instantly makes my skin soft and plump. Once absorbed, I didn’t feel any tackiness or pilling on my face. And the hydration lasts throughout the day. 

While it will work for all skin types, I think people with dry skin will love it the most. It will add an extra layer of hydration to your skin, removing the need for heavy moisturizers.

plum niacinamide serum review

And if you have combination/oily skin, you can skip the moisturizer altogether while using this serum, especially during summer since it does a good job at keeping skin hydrated.

Coming to its claim of reducing blemishes, I did notice some visible glow on my face when I used this Plum 10% Niacinamide serum. However, I haven’t used it long enough to witness any major reduction in blemishes or pigmentation

I have used several niacinamide serums and it normally takes 5-6 weeks of daily use to notice improvements in dark spots. Overall, I love the nourishing consistency and the hydrating effect it provides and am willing to buy a larger bottle as well, perhaps next winter.

Also Read: Koko Chemistry 10% Niacinamide Serum Review


  • Made with safe ingredients
  • Suits all skin types
  • Gently moisturizes skin
  • Leaves skin hydrated
  • Suitable for daily use
  • No irritation or breakouts
  • Improves skin texture and glow
  • No colours or fragrances
  • Vegan and cruelty-free
  • Available in 2 sizes
  • Affordable and easily available 


  • None 

Final Thoughts on Plum 10% Niacinamide Serum:

Everyone who likes niacinamide-based skincare should try this serum atleast once. It is a lightweight, moisturizing formula that will suit everyone, especially those with normal to dry skin. 

* This post contains affiliate links. If you choose to purchase using the link, I will earn a small amount (at no extra cost to you!) The amount helps me maintain website costs and bring more and better content to you.

Rutu Desai is a seasoned beauty writer and expert with over five years of experience working with beauty brands across the globe. With an aim to help people look and feel confident, Rutu shares her expert insights and tips to achieve healthy skin and hair.

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