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About Me

Hey, I am Rutu Desai, an introvert beauty aficionado and content writer from Mumbai, India.

Since my childhood, I have been passionate about skincare and haircare. So in 2018, I decided to start blogging about my journey and share my knowledge with other young women struggling to find right advice for all their beauty needs.

And Demure Beauty is your one-stop guide to find reviews on clean beauty products, DIYs and beauty tips that will help you create a CleanHealthy and Effective beauty routine for yourself.

rutu desai

Latest Posts

the tribe concepts cleanser review
My morning skincare routine feels incomplete without a good powder cleanser. So for the past two months, I have been
juicy chemistry face mask
Since I have a lot of PIH (dark spots left behind after acne breakouts), I am always on the lookout
rustic art shampoo bar
I have become a huge fan of shampoo bars and haven’t bought a liquid shampoo since 2019. While I was

Demure Beauty is one of the best clean beauty blogs in India. I share genuine product reviews for clean, natural and organic beauty brands from India to  make your shopping decisions easier.

If you are looking for the best natural beauty tips or need to find the right clean, natural or organic skincare product in India, this skincare blog will help you. I write blogs on various categories such as skincare, hair care, makeup, shopping guide, beauty advice etc.

My goal is to help you understand your skin type and concerns and guide you to create a healthy skincare routine that works. There are plenty of blogs on choosing the right skincare and hair care products and how to address different skin concerns with help of safe cosmetic ingredients.

Most of the products recommended on this clean beauty blog are affordable, budget-friendly and from reputed Indian beauty brands.  As a clean beauty blogger I only recommend quality skincare and hair care products on this blog.

So if you want to get healthy and glowing skin and soft lustrous hair, keep reading the Demure Beauty blog- India’s 1st clean beauty blogs for genuine skincare advice and clean beauty product recommendations.