Get Library Access

Join hundreds of other women and get lifetime access to my free library full of exclusive tips, guides, cheat sheets, checklists and much more.

About Me

Hey, I am Rutu Desai, a beauty obsessed introvert from Mumbai, India.

Since my childhood, I have been passionate about looking after my skin and hair. So in 2018, I decided to start blogging about my journey and share my knowledge with other young women struggling to find right advice for all their beauty needs.

And Demure Beauty is your one-stop guide to find product reviews, DIYs and beauty tips that will help you create a CleanHealthy and Effective beauty routine for yourself.

rutu desai

Latest Posts

life pursuits body lotion
Dislike using thick, greasy body butters and lotions? We are alike. I would pick a light-weight lotion over thick creams
earth rhythm sun fluid
Ever Since I switched to clean beauty, I have been on lookout for non-greasy mineral sunscreen in India that does
I am a lip balm addict thanks to my forever chapped lips that demand constant moisturization. So this time I