Hey, I am Rutu Desai, a beauty obsessed introvert from Mumbai, India.

Since my childhood, I have been passionate about looking after my skin and hair. So in 2018, I decided to start blogging about my journey and share my knowledge with other young women struggling to find right advice for all their beauty needs.

And Demure Beauty is your one-stop guide to find product reviews, DIYs and beauty tips that will help you create a Clean, Healthy and Effective beauty routine for yourself.