September Beauty Report: New Launches You Need To Know

Beauty scene was buzzing this September with new multitasking formulas, glossy textures, and skincare launches that refuse to be boring. And one thing was clear. Indian consumers aren’t looking for more products; they’re looking for smarter ones. Everything has to serve at least two functions, look chic on the vanity and ideally, double up as a talking point for your group chat.

Here are the new beauty launches that landed this September and why they’re worth your attention.

1. Wishcare Air Powder Dry Shampoo

Dry shampoos have been spray-heavy for too long. Wishcare is shaking things up with a powder format that refreshes the scalp and adds instant volume. And with prebiotics and niacinamide in the mix, it also doubles as scalp care. Consider this your on-the-go detox when wash day just won’t happen.

2. The Faceshop Vitamin Lip Masks

The Faceshop just dropped a Vitamin Lip Mask lineup that makes lip care feel like skincare’s fun cousin. Each variant plays off a vitamin hero: watermelon for hydration, blueberry for plumping, orange for glow, and rice for soothing. If your lips have been feeling dry and neglected, add these to your cart.

3. 52 Sundaze SPF 50 Body Glazing Milk

52 Sundaze Body Milk Lotion is a body lotion that does it all. It provides powerful sun protection while also hydrating your skin with oat milk extract, niacinamide, and ceramides. No more choosing between sun protection and hydration—this lotion does both, effortlessly.

4. Clinique Almost Lipstick in Nude Honey

After the cult obsession with Black Honey, Clinique expands the family with Nude Honey. Like its sister shade Black Honey, the balmy, buildable formula adapts to your natural lip tone for a nude that looks different on everyone. For those who’ve struggled to find the perfect nude, consider this your answer.

5. Lovechild by Masaba 3-in-1 Quench Tints

Masaba’s new multitasker is here to make your makeup bags lighter and touch-ups easier. A hydrating tint for lips, cheeks, and eyes, it glides on with a skin-soothing formula powered by flower extracts. Think dewy flush with zero effort. The kind of product that turns five-minute routines into two.

6. Dr. Althea lands in India (exclusively on Nykaa)

You’ve seen the hype on Instagram, and now you can finally try it. Dr. Althea has landed on Nykaa, bringing its Grind-to-Glow Cleansing Balm and cult-favorite 345 Relief Cream. At this point, every few months feels like a new chapter in India’s K-beauty obsession, but this one’s notable for its skin-calming focus — a timely arrival given how stressed our skin has become.

7. Kay Beauty Matte Lip Pens

Matte lips that actually feel comfortable all day long feel like a dream come true. Transfer-proof, long-lasting, but still comfortable, Kay Beauty’s new lip pens come in 15 shades that stretch from workday nudes to statement reds. Meaning there’s a color for every mood.

8. Kiro Beauty Ceramide Drip Tinted Lip Glaze

If you’re tired of sticky glosses that feel more like a mess than a treat, Kiro Beauty’s Ceramide Drip Tinted Lip Glaze is here to change your mind. It’s not just glossy; it’s hydrating, thanks to ceramides and squalene. With nine irresistible shades, this tinted lip glaze gives you that perfect high-shine finish while nourishing your lips at the same time. 

9. Re’equil Oil-Free Aquagel Sunscreen

The sunscreen conversation has moved past SPF numbers, and Re’equil knows it. The Oil-Free Aquagel Sunscreen is everything you’ve been looking for in a sunscreen—SPF 50+ PA++++ protection, lightweight, non-comedogenic, and up to 80 minutes of water resistance. It’s perfect for those of us who hate that thick sunscreen feel but still want maximum protection.

10. Aminu Life Milky Mineral SPF

Another sunscreen? Yes, but hear me out. Aminu Life’s Milky Mineral Sunscreen is like nothing you’ve tried before. This ultra-fluid, non-greasy formula offers SPF 50 and PA++++, plus antioxidants and pollution defense to protect your skin from everything life throws at it. Think of it as a ritual in a bottle: soothing, breathable, and totally calming on the skin.

11. Nykaa Festive Chrome Collection

Nykaa is clearly leaning into festival season early with its Festive Chrome Range — eye pencils, lipsticks, palettes, and nail paints designed to shine under Diwali lights. It’s a reminder that glitter is still going strong, but with a holographic upgrade.

12. Laneige Strawberry Shortcake Lip Sleeping Mask

Laneige has turned its cult lip sleeping mask into a dessert. Infused with antioxidants, Strawberry Shortcake blends hydration with a sweet, layered flavour of fresh berries, strawberry cream, and vanilla cake. It’s proof that lip care is having its most fun phase yet.

13. Fix My Curls Goodbye Grease Dry Shampoo

Because oily roots don’t wait for wash day, Fix My Curls has introduced a white residue-free dry shampoo that keeps scalp and strands fresh between washes. It’s the perfect refresher for those no-wash days.

14. Conscious Chemist Blackhead Melting Water

Blackhead removal, minus the trauma. Conscious Chemist uses glycolic + succinic acid with cica exosomes in a water-light formula to gently decongest. It’s skincare for the pore-obsessed who want results without stripping.

15. 52 Sundaze SPF 50 Body Glazing Milk

52 Sundaze Body Milk Lotion is a body lotion that does it all. It provides powerful sun protection while also hydrating your skin with oat milk extract, niacinamide, and ceramides. No more choosing between sun protection and hydration—this lotion does both, effortlessly.

Also Read: August Beauty Report: The Launches Everyone’s Talking About